Robert Trent Jones and His Heroic School of Golf Course Design

Play it safe, avoid the big number, and move on. Don’t be a hero. 

Go ahead and throw these principles of golf course management out the window when you tee it up on one of Robert Trent Jones’ 400-plus golf courses. The man made a name for himself by baiting the hero shot.

Golf historians may debate whether or not Robert Trent Jones invented the "Heroic School" of golf course design, but we can all agree that RTJ is the man who made it cool.

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Jones’ philosophy was that during a round of golf, players should have the opportunity to take on a risk in return for an easier next shot. He liked presenting risk in the form of a forced carry that, if executed, would yield a significantly better chance at birdie or par. He offered golfers unable or unwilling to take on that risk a safe option, but they’d still have a lot of work left.

For example, take a look at the third hole at Pottawatomie Golf Course in St. Charles, Illinois (pictured above). The safe play is an easy, less than 200-yard layup off the tee, leaving somewhere around 110 yards to the middle of the well-protected peninsula green. Execute two fairly simple, straightforward shots, and you’re staring par in the face. But then there’s the hero shot. 

If you’re willing to take on a little (or a lot) more risk, a 220-yard carry on the right line, just 25 yards farther than the ideal layup, brings an all-but-guaranteed birdie, and the possibility of an eagle into play. The risk? An inverted-cone-shaped landing area with water short, left, and right. The farther you hit it, the more dry land is available, but you'll also need to hit a lofted-enough club to clear the trees that frame the tee box.

The easy decision in stroke play may be to play it safe, but imagine a match play scenario when your opponent lays up off the tee. If you can just hit one good shot, you’ve stolen the hole. That’s the genius of Robert Trent Jones. That's the Heroic School of golf course design.

Robert Trent Jones Sr. has more than 400 golf courses to his design credit. He is well-known for the Robert Trent Jones Golf Trail in Alabama, a collection of golf public courses built in part to attract retirees to the Heart of Dixie.

Jones’ work, however, goes well beyond the trail that bears his name. He’s responsible for two holes at Augusta National and his resume includes some of the most famous golf courses in the United States, including The Olympic Club, Spyglass Hill, Stanford University Golf Club, Broadmoor Golf Club, Atlanta Athletic Club, Medinah, Congressional, Oakland Hills, Hazeltine and Bellerive.