The Top 20 Golf Club Brands Worth Knowing

By Todd Mrowice

Callaway Paradym driver 2023

Today there are a lot of golf brands producing golf clubs, and with varying marketing budgets not every company is in the limelight. That doesn’t mean that there isn’t quality equipment outside of the names you already know and love, however. We've compiled a list of the top 20 best golf club brands, whether they are used weekly on the PGA Tour, or are an under-the-radar Direct-To-Consumer brand. All of these companies are worth knowing.

The Most Popular Golf Club Brands

Here are the most popular Original Equipment Manufacturers (OEMs) that you’ll find in golf retail, and see in the bags of the top professional golfers in the world.


Callaway began in 1982 and made waves in the golf industry with its Big Bertha clubs. Callaway is one of the largest and most popular brands for golf clubs, golf balls, apparel, and more. Callaway has recently produced popular models under the Epic and Apex names, and its 2022 lineup is based around Rogue ST. Callaway has a tour staff that includes Phil Mickelson, Jon Rahm, Xander Schauffele, and Yani Tseng.

Callaway Rogue ST driver

Other Callaway Brands: Odyssey, Toulon

Other brands that Callway owns include Odyssey, which is the No. 1 putter brand on all major tours. Callaway also acquired Toulon Design in 2016 and produces high-end putters under that brand.


Titleist is synonymous with the game of golf. Its history dates back to the early 1930s and the company is known for producing clubs that cater to better players, however, Titleist has been producing clubs for all levels of players for a number of years. Titleist’s woods are currently the TSi models. Irons vary between T100, 200, 300, and 400 models along with CB and MB irons. As far as golf clubs go, Titleist also has the most popular wedges with their Vokey Design models.

Titleist Vokey wedges

All of Titelist’s club accolades still finish second to its golf ball business which is highlighted by the ProV1 and ProV1X, Velocity, AVX, and more. Titleist golf balls are No. 1 in every category.

Other Brands: Scotty Cameron, Vokey Wedges, FootJoy

Titleist's parent company, Acushnet, also owns the Scotty Cameron putter brand, Vokey Wedges, and FootJoy. Professionals on the Titleist staff include Justin Thomas, Patrick Cantlay, and Danielle Kang.


TaylorMade was founded in 1979 and has had some of the most popular golf club models over the past 20 years. The company has also been busy with signing tour players over that time. After Nike stopped producing golf clubs, Tiger Woods famously made TaylorMade his equipment company of choice. Other staffers include Dustin Johnson, Collin Morikawa, Matthew Wolff, Rory McIlroy, and Nellie Korda.

TaylorMade Stealth irons

TaylorMade launched its new line of Stealth golf clubs with woods that feature Carnonwood technology. The stealth lineup also includes iron in addition to the existing P790 and P770 irons models.

TaylorMade has also had a ton of success with its Spider model putters which are played by some of the top players in the world.


PING has quite the storied past dating back to 1959 when it was founded by Karsten Solheim. PING created the Anser putter, which is the most popular blade style putter still to this day. The company also revolutionized the club fitting process by color-coding based on loft, lie, and length.

PING’s G425 series is its most popular lineup of woods, irons, and hybrids. They also produce Glide wedges and several putter models including Sigma, Heppler, and Vault. PING is also one of the largest producers of golf bags. PING staffers include Tony Finau, Viktor Hovland, Louis Oosthuizen, and Bubba Watson.


Mizuno has an incredibly loyal following that dates back many years due to its irons which the company stands by saying, “Nothing feels like a Mizuno.”

Mizuno’s current irons include the Pro 221, 223, and 225 which are each geared towards a different skill level player. Mizuno also has a lineup of JPX 921 irons as well as MP-20.

Although widely known for irons, Mizuno did start an ST line of woods which performs to the same high level. The current model is the ST-G. Mizuno doesn’t have a lot of staff players under contract, but many professionals play their equipment by choice.

Mizuno also produces equipment for baseball, softball, running, and more.


Cleveland Golf was not named after the city, rather the company's founder, Roger Cleveland. Over the years, Cleveland's bread and butter has been wedges. The company continues to revolutionize the category with the RTX and CB wedges that are currently available. The Launcher XL lineup spans over woods, hybrids, and irons.

Cleveland cbx irons

Other Brands: XXIO, Srixon

Cleveland has two sister companies, Srixon and XXIO. Srixon has a lot of success with its -Star and Z-Star model golf balls, but also produces ZX model woods, hybrids, and irons played by the likes of Brooks Koepa and Hideki Matsuyama.

XXIO is a premium, lightweight golf equipment brand that has a target market of seniors and ladies. Notably, Ernie Els is a XXIO staff player.


Cobra Golf has seen a lot of transformation over the years. The brand was made popular by Greg Norman (who is still an ambassador) and also had a driver in Tiger Woods’ bag for his 1997 Masters victory.

Today, Cobra is at the forefront of the best golf brands because of players like Bryson DeChambeau, Rickie Fowler, and Lexi Thompson, who all play Cobra equipment.

Cobra is owned by Puma, so there is a strong clothing side to the brand in addition to equipment. Cobra is highlighted by its RADSPEED line, Forged Tech, and it also produces DeChambeau’s famous single-length irons.

Tour Edge

Even though Tour Edge was founded in 1986, the company has made its largest strides in the past few years. Its Exotics line has always been heralded for producing some of the best fairway woods in the game. The C721 line is played by many professionals on the PGA Tour Champions such as Bernhard Langer, Scott McCarron, and Tom Lehman.

Tour Edge Exotic hybrid

Tour Edge also produces its Hot Launch series which is aimed towards all amateurs. Tour Edge is also one of the largest manufacturers of complete sets for juniors, ladies, and men.


Wilson is an iconic name, not just in golf, but in all sports. For golf purposes, however, Wilson Golf was at the forefront of countless technology changes and was once played by all of the golfers in the world.

Wilson D9 iron

Today, Gary Woodland, Kevin Streelman, and Padraig Harrington are among the tour players who carry Wilson equipment. The D9 line is Wilson’s current offering that’s made for the masses. Wilson also offers a super game improvement line under the LaunchPad brand as well as equipment suited more for low handicaps with their Staff Model irons. Wilson also has a strong lineup of Infinite putters and varying levels of golf balls, as they have since 1914.


Honma was founded in Japan in 1959 and had incredible sales numbers in Asia before coming to the U.S. The company famously pulled Justin Rose away from TaylorMade and the European gamed a full bag on Honma clubs. While it was short-lived, it did open a lot of people’s eyes to the company.

Honma makes TR and T//World models that are meant for most amateur players. They also make a Beres series that has many variations, including some of the most expensive golf clubs you can find.

Direct-To-Consumer and Up-And-Coming Golf Club Brands

These companies have a direct-to-consumer model or are making waves in the industry. Whether or not you've heard of them yet is not important. These brands are all turning out great golf equipment.


No company has disrupted the golf industry as much as PXG has. Parsons Xtreme Golf burst onto the scene in 2014 as the golf brainchild of Bob Parsons and quickly began bucking trends. The company’s jet black appearance and extreme designs were initially some of the most expensive equipment on the market, but today the company offers a more consumer-friendly price model.

The current GEN4 models cover woods, hybrids, and four different iron models to pair with all skill levels. PXG putter models are unconventional and carry names such as Gunboat and Spitfire. PXG is a direct-to-consumer company but has fitting studios throughout the U.S., and unlike most direct-to-consumer brands, has a staff of professionals on the top golf tours.

Sub 70

Sub 70 is a direct-to-consumer manufacturer that began turning heads for their CNC milled irons, then it was discovered how friendly their pricing was. Now, Sub 70 is known within the golf industry for proving that it's possible to produce premium equipment for less than the cost of a mortgage payment.

Sub 70 is based out of Sycamore, Illinois, and we visited their facility, The Seventy, to learn more about the Sub 70 brand and clubs.

RELATED: Sub 70 849D Driver Tested & Reviewed

Sub 70 799 irons

Sub 70 currently has seven iron models ranging from game improvement 799s to forged TAIII irons, which are played by Tommy Armour III. Sub 70 also produces woods, hybrids, wedges, and putters all with the same performance and pricing standards as its irons.

Vega Golf

Vega Golf was born in Japan when it was discovered that forging golf clubs had some similarities to forging something a little more dangerous, Samurai swords. Vega irons are among the prettiest golf clubs you’ll ever see, and they have some premium pricing behind them. Vega has two lineups, Classic and Star, both of which are forged from single pieces of metal and have great detailing. Aside from the Vega website, you can find Vega clubs at True Spec Golf locations.

Vega irons


Fourteen Golf might not be well known to newer players but the brand has been around since the late 1980s and even has two major championships to its equipment's credit. Fourteen currently produces two sets of irons, the TC-7, a forged cavity back, and the TB-5 which is a forged blade. Fourteen is also known for its boutique-feel wedges with the RM-4. Fourteen also has one of the most extensive custom wedge ordering options in golf.


Edel has had some presence in retail over the years, but its products are best suited for custom fitting. The company debuted an entirely new lineup in 2021 and has expanded upon that.

Edel has four putters under the EAS model, each can be customized with different weights and alignment plates. Swing Match System wedges are available in four grinds and are weighted to fit the individual player. In addition, Edel developed the first single-length irons used by Bryson DeChambeau still carries a current model of single-length clubs.

New Level

New Level Golf was only founded in 2018, but the company makes clubs like a veteran in the industry. New Level offers four sets of forged irons to suit different levels of players as well as hybrids, utility irons, and Tri-Weight forged wedges. All of its equipment is priced to be consumer-friendly and they definitely provide that “mom and pop” feel as they are a small company.

New Level 623 CB iron


Robin Golf was started on the idea that purchasing golf clubs was far too difficult and it was time to simplify the process. The ordering screen asks you to select right or left-handed as well as your height. That’s it. Add to cart, receive clubs in the mail.

Robin makes premium golf equipment with an approachable way to purchase it. Robin offers separate sets for men, women, and juniors, but all are jet black, even the bag is black.


Stix was started based on a need. The owner couldn’t find modern golf clubs at a fair price to suit his next step in the game. Stix manufacturers golf clubs that are high-performing but have a minimalist look to go along with a price that’s easy on the wallet. They have complete sets in addition to individual drivers, fairway woods, hybrids, and wedges.

Stix nine piece bag

More Golf

When you look at More golf clubs you are looking at something that is truly unique in the industry. More notes on its site that “the word milled has been exploited by golf equipment companies for so long and bastardized in so many ways that it doesn’t mean anything anymore.”

So, More goes the route of Billet-Milling. Their MOD/1 irons, wedges, and putters are works of art, but they’re also priced like works of art. It's fitting, however, based on the process that goes into producing them.

About the Author

Todd Mrowice is a Staff Writer for GolfLink. His experience spans over 15 years and he has covered all aspects of the game including travel, products, business, and professional tours. Todd has also put his deep knowledge of golf equipment to work as a club fitter and in several marketing roles in the golf industry. He has a hole-in-one on his playing resume and appropriately gave his son the middle name “Ace.”