In 1998, Golfsmith, a nationwide club maker and retailer, bought Lynx Golf Inc., Snake Eyes Golf Clubs Inc. and Black Rock Golf Corp. These brands became the flagship of the Golfsmith line.
Riley started Lynx in the 1970s after leaving PING, where he had helped design groundbreaking cavity back irons with Karstein Solheim. In a little more than 10 years with PING, Riley pushed club making and the game of golf in a new direction.
Golfsmith took over Lynx's production in the late 1990s and brought the brand into its club-making department. Golfsmith was one of the world's largest club-making retailers.
In 2017, Golfsmith entered bankruptcy and was subsequently sold to sport's retailer Dick's Sporting Goods. Following the sale, Lynx returned to its status as an independent club manufacturer. While remaining one of the smaller golf companies, Lynx offers a full line of woods, irons, putters and golf accessories and enjoys popularity especially in Europe.