The designer and creator of modern Bobby Jones clubs and accessories is Jesse Ortiz, who has been in the business of golf-club making since 1968.
When Jesse Ortiz merged with Bobby Jones golf, he created a new club line that is hybrid-heavy.
Bobby Jones golf clubs were designed specifically to have a lower center of gravity so golfers have a greater chance of hitting a shot to their liking.
A popular choice amongst professionals, Bobby Jones hybrids are shorter in length than fairway woods, giving the golfer better balance. The hybrids also have a flatter head to help get the ball out of any grass.
All Bobby Jones women's clubs are designed with a higher loft in order to get better height, and in some instances, better distance on the ball.
The edition drivers are front heavy, while keeping the back end light. Ortiz invented it this way, combined with the low center of gravity, to help golfers drive the ball farther.