The History of Titleist Golf Balls

By Jennifer Stow

Titleist makes the most popular golf balls in the world. It has its roots in the Acushnet company, which was founded in 1910 by Phillip W. Young. He just wanted to make a golf ball that would fly straight. He realized that the golf balls he was using were not uniform, which would cause them to spiral in different directions. As an M.I.T. graduate, he believed he had the know-how to fix this problem.


In 1930, Young invented a machine that could spin rubber thread around a rubber core to produce a very uniform ball that could fly straight. They called this concept "dead center" and the new ball was named Titleist. It was a success until World War II, when the company concentrated its efforts on war-time endeavors. After the war, efforts began anew to improve the ball.


Over the past few decades, Titleist golf balls have undergone many changes. In the 1980s, the big breakthrough was the balata ball. This ball had an exceptionally soft feel and great control. However, the soft cover was prone to splitting if hit wrong and bruising if it struck a cart path. Golfers were going through them much too quickly.


After a while, the company came out with the Titleist Professional. This ball was like the balata ball on the inside, but it had a harder cover for increased durability and also to increase distance. Titleist made other golf balls that were harder but didn't perform on the green as well. This ball tried to capture both qualities in one. The ball was expensive but that did not stop people from buying them. The name suggested that it was the top of the line and many consumers flocked to purchase them. 

Pro V1

The Pro V1 line, Titleist's highest-end balls, were introduced partly out of necessity. The competitors got a whole lot better. All the manufactures now had a high performing golf ball with new dimple patterns, larger cores and better covers.

Expert Insight

You don't have to fork out the money for the top-of-the-line Titleist balls. The company makes a long list of golf balls to fit your game and budget. You can choose from the NXT, ProV1, TruSoft or Velocity line. Titleist also makes clubs and putters along with shoes and accessories. You can check out their line of products at most retail golf stores and golf proshops or go online to


About The Author

Based in Minnesota, Jennifer Stow has written golf related articles for Dick's Sporting Goods, Golf Galaxy and local golf media. She has been a professional golfer and a golf professional for over ten years and has experienced all sides of the business. She holds a Bachelor of Arts sociology from Rollins College.

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