In 1930, Young invented a machine that could spin rubber thread around a rubber core to produce a very uniform ball that could fly straight. They called this concept "dead center" and the new ball was named Titleist. It was a success until World War II, when the company concentrated its efforts on war-time endeavors. After the war, efforts began anew to improve the ball.
Over the past few decades, Titleist golf balls have undergone many changes. In the 1980s, the big breakthrough was the balata ball. This ball had an exceptionally soft feel and great control. However, the soft cover was prone to splitting if hit wrong and bruising if it struck a cart path. Golfers were going through them much too quickly.
After a while, the company came out with the Titleist Professional. This ball was like the balata ball on the inside, but it had a harder cover for increased durability and also to increase distance. Titleist made other golf balls that were harder but didn't perform on the green as well. This ball tried to capture both qualities in one. The ball was expensive but that did not stop people from buying them. The name suggested that it was the top of the line and many consumers flocked to purchase them.
The Pro V1 line, Titleist's highest-end balls, were introduced partly out of necessity. The competitors got a whole lot better. All the manufactures now had a high performing golf ball with new dimple patterns, larger cores and better covers.
You don't have to fork out the money for the top-of-the-line Titleist balls. The company makes a long list of golf balls to fit your game and budget. You can choose from the NXT, ProV1, TruSoft or Velocity line. Titleist also makes clubs and putters along with shoes and accessories. You can check out their line of products at most retail golf stores and golf proshops or go online to titleist.com.