The Grip Wars: Golf Pride Takes a Swing at Rival’s Turf

Is there a grip war happening in golf right now?

Most golfers don’t pay close attention to their own grips, much less the golf grip landscape, but check this out. Until now, Golf Pride and SuperStroke have stayed in their lanes. Golf Pride has been the number one grip on tour for virtually this entire century, if not longer. Meanwhile, SuperStroke has led putter grips since shortly after its initial launch in 2009.

Then last year, after SuperStroke acquired Lamkin, it made a push for swing grips with its new REVL line.

Now Golf Pride is punching back with its Zero Taper putter grips, which are awfully similar to those putter grips that put SuperStroke on the map.

The Golf Pride Zero Taper grip is just as good as the SuperStroke putter grips it’s competing with. I put it on, played with it, and almost instantly forgot about it, which in the grip world, is a compliment.

Selection is where Golf Pride and SuperStroke diverge. But which one is better depends on your preferences.

Golf Pride’s Zero Taper options are extremely digestible. Two sizes – M and L – and three color options. You simply decide whether you want the bigger one or the smaller one, and which color you prefer, then you’re done.

SuperStroke, meanwhile, lists close to 20 different putter grips.

It reminds me of a middle school test. If I knew the answer, I wanted open ended questions so I could show off my expertise. If I didn’t, true or false was my only chance of getting it right.

Golf Pride isn’t just making counter-attacks, it’s defending its own territory at the same time. In 2026, it added ZGrip and additional MCC Plus 4 sizes to its Align Max offerings. 

For the uninitiated, Align Max is a feature that helps golfers keep the club face square (or at least keep track of it) and promotes consistent hand placement via a raised ridge on the back side of the grip.

ZGrip Align Max is the third Golf Pride Align iteration that I’ve tested, and it’s easily my favorite. The 2017 original was nice, but I thought the ridge was too small to make much a difference.

The follow up, 2025’s Align Max (apparently I wasn’t the only one) had the perfect sized ridge, but when implemented on the MCC, I felt the grip itself was too stiff. Golf Pride intentionally made that grip stiffer which helps prevent twisting during installation (what good is a crooked reminder grip?), but I would have liked something a little softer.

ZGrip Align Max is that grip. It combines the right-sized ridge to help with clubface awareness and consistency in a grip that feels good in your hands. 

Along with ZGrip Align Max, Golf Pride made the MCC Plus 4 Align Max available in jumbo size.