Jane Blalock - Biography
The Jane Blalock Company, Inc.
The Jane Blalock Company (JBC) is a Boston-based sports management company, with a national reputation for producing top quality, innovative golf events. The JBC staff is comprised of marketing and event management professionals dedicated to producing first-class events that meet the diverse goals of our clients. By capitalizing on the talents and creativity of each staff member, JBC has been able to create an impressive portfolio of customers and properties.
JBC has worked with many of the key corporations in America to design golf events that meet their strategic marketing and entertainment objectives. Whether it is Gillette Company looking for a national grassroots retailer tie-in event or Cadillac's desire to showcase a particular style of automobile and to market to a narrow sector of the public,
JBC has the expertise to create special events that meet your specific business goals. We have an impressive list of clients that represents all sectors of the corporate community.
Jane Blalock founded JBC in 1987. Jane was the winner of 29 LPGA tournaments during her fifteen-year professional career. She is the author of two books - one published in 1976 entitled The Guts to Win", as well as Gimmies, Bogies and Business, which debuted in 1997. She is a commentator for ESPN and NBC as well as a renowned business speaker. In 1995, JBC received the Susan G. Komen Breast Cancer Foundation's Volunteerism Award for its role in joining the LPGA and the Gillette Company, through the Gillette LPGA Golf Clinic Series, with the Foundation.
While JBC produces events that meet the hard-core marketing and business goals of its clients, there is another special component to many of the events. JBC has been able to combine both the philanthropic and business interests of many clients by creating relationships with a number of non-profit organizations across the country.
The Gillette Company, through the Gillette LPGA Golf Clinics, has a strong tie to the Susan G. Komen Breast Cancer Foundation. Through the 1998 series, over $2 million was donated to this special organization. The goodwill that Gillette has received through this affiliation cannot be adequately measured. It is through the creation of special relationships like this that companies are able to go far beyond the traditional tangible benefits of marketing.