The hook is caused when the club face is looking to the left of the direction you are swinging
Heel shots are caused because you either move the center of your plane out towards the ball during your swing or you start too close to the ball at address
Reverse pivot means that your pivot is going in the reverse direction that you want it to, when you turn back to the right your weight should follow you and the same applies to the through swing, this is usally the result of a poorly balanced set up