Create an imaginary line to the target when lining up your shot then aim with your eyes down that line in order to hit your target
Aiming incorrectly will force you to manipulate your golf swing to hit the ball in the same direction, fixing this is simple, just practice with a club on the ground parallel to the target line so that you learn the correct feel and look of the proper alignment
Catching he heel of the club, near the hozzle, results from an inside out swing where the clubface at impact has moved away from your original set up position