Innovative Callaway Golf Club Technologies

By Matt Manco

Ely Callaway got into the golf business after successful careers in textiles and winemaking in 1982.  Callaway golf was founded to improve the way the game was played. From his earliest developments with the driver to the latest collaborations with Roger Cleveland, the Callaway brand became an industry leader in game improvement technology.


In 1988, Callaway Golf introduced the S2H2 irons. The short, straight hollow hosel system was designed to add control to irons. The S2H2 technology shortens the shaft and moves weight toward the perimeter of the club face, creating a more forgiving club.

Big Bertha

A wide-bodied stainless steel wood, the Big Bertha revolutionized the driver. The original 190cc design expanded the hitting area, and the unique weighting created the most forgiving driver on the PGA Tour.

Variable Face Thickness

Introduced in 2000, VFT pushes weight across the club face and places it in the ideal position for trajectory and distance control.

2 Ball Alignment

Callaway's Odyssey brand released the 2-ball putter in 2001 and sparked a revolution in the industry. The design gives the appearance of three balls at address to aid alignment.

Fusion Technology

Callaway designers use Fusion Technology to move weight across the club head to support distance and accuracy. The FT design places the center of gravity in the ideal position for a variety of players.

About The Author

Matt Manco is a freelance writer based in New England. A member of the award-winning Maroon student newspaper at Loyola University, his work has appeared across the Beacon Communications newspaper and magazine group as a local government reporter and photojournalist.

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