TaylorMade Golf Company

By Jackson Lewis

The TaylorMade Golf Company is based in Carlsbad, California. Originally founded by Gary Adams in 1979, the company initially made its name through the metal woods invented by Adams. Throughout its history, TaylorMade has expanded into irons, putters, bags, clothing, golf balls and shoes. With the acquisition by Adidas in the late 1990s, TaylorMade expanded its global presence, which continues to this day.
 

History

Since Gary Adams created the TaylorMade Golf company in 1979, it gained and maintained a reputation for being on the cutting edge of technology. The first premier product offered by TaylorMade was the metal wood that Adams invented. The company remained privately owned until the Adidas Group acquired it in 1997. Adidas's focus shifted to becoming the No. 1 driver producer in the market. TaylorMade shifted its product emphasis and exceeded $1 billion in revenue for the first time in 2006. The Burner line of drivers, released in 2007, quickly became the best-selling driver line of the company's history. In 2017, it was announced that KPS Capital Partners would be acquiring TaylorMade Golf Company. 

Significance

Only two years after TaylorMade hit the market, the company had its first PGA Tour victory. Ron Streck won the Houston Open in 1981 playing a TaylorMade driver. The company followed on the heels of his success by releasing full wood and iron sets for public sale and saw company sales exceed $1 million for the first time. By 1982, the number of tour pros grew to seven, including one LPGA player.

Products

TaylorMade is best known for its Burner, R7 and R9 line of golf drivers. It also produces sets of irons, fairways woods and a wide range of wedges to complement each line of clubs. The Rossa-branded putting line has not garnered as large a market share as the other clubs the company has made. TaylorMade was also one of the first golf club manufacturers to offer interchangeable weights, with the introduction of its R7 Quad driver, permitting the golfer to change the playability of the club.

Identification and Internationalization

The TaylorMade brand is associated with the "T" emblem and the "TaylorMade" name. The Burner line of clubs uses a "B" emblem surrounded by flames, and both brands use a color scheme of silver, black, red and white. 

 

 

About The Author

Based in Memphis, Jackson Lewis has been writing on technology-related material for 10 years with a recent emphasis on golf and other sports. He has been freelance writing for Demand Media since 2008. Lewis holds a Master of Science in computer science from the United States Naval Postgraduate School.

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