How to Create Golf Apparel

Know the rules before you get started. Many clubs have dress codes that prohibit both male and female golfers from wearing shirts without collars and sleeves. Some courses will turn away both men and women even if their tops are sweaters, but have no collar or sleeves. Also, golfers who wear flip-flops on the course are breaking the rules, as are players who wear tattered jeans. Most courses require that the golfer dresses "in good taste." Of course, there is some disagreement about what that means.

Decide whether you plan on golf clothing that is, at first, trendy, then comfortable, to wear on the golf course ... or the opposite. There are golfers who buy clothing for both reasons, but they focus on one or the other concept. Try to stay consistent, because your clothing will become known for either style or comfort. Above all, avoid doing both at the start, because you are likely to fail.

Target a particular market. Figure out whether to market to men or women. Then determine whether your clothing will appeal to a younger or older audience. For instance, someone in their 20s or 30s is looking for different clothing than people in their 50s or 60s. Because golf is growing exponentially in both categories, there are plenty of people in both groups who will buy your clothing.

Find your sales niche. Golf apparel is found in a myriad of places. As one just starting out, you would be better served to choose one type of retailer than to concentrate on getting your clothing in as many of them as possible. If you would like your clothing to be offered in golf course pro shops, for example, research your competition and the main criteria most pro shops use to decide on which clothing to carry.