Who Manufactures Lynx Golf Clubs?

In 1998, Golfsmith, a nationwide club maker and retailer, bought Lynx Golf Inc., Snake Eyes Golf Clubs Inc. and Black Rock Golf Corp. These brands became the flagship of the Golfsmith line.

Riley started Lynx in the 1970s after leaving PING, where he had helped design groundbreaking cavity back irons with Karstein Solheim. In a little more than 10 years with PING, Riley pushed club making and the game of golf in a new direction.

Golfsmith took over Lynx's production in the late 1990s and brought the brand into its club-making department. Golfsmith is one of the world's largest club-making retailers. Lynx wood and iron heads are now sold separately for golfers seeking more customization.

Custom-fitted clubs can solve or prevent mechanical flaws in your swing. Golfsmith's strategy with Lynx, Killer Bee and Snake Eyes is to bring the fitting options straight to the consumer.

The Lynx brand had started to cool off in the late 1990s, as many high-profile players started to leave the brand for up-and-comers such as Callaway. While the Lynx name may never regain its status on the professional tours, its inclusion under the Golfsmith umbrella means it should find a niche in many amateurs' bags for years.