Tags: Tiger Woods, golfer, moving company
As I was searching online this morning for a moving company, since my husband and I are planning to move before the year ends, I saw an ad that really caught my attention. They had one of the famous golfers as the endorser, Tiger Woods. The moment I saw Tiger Woods and company he's endorsing, I asked myself, Why him? It took me a few minutes to process what the ad meant. Then, I realized Tiger Woods is an ultimate symbol of high performance. That's it!

Sometimes you find yourself challenged to interpret what the ads meant. Sometimes the message is clear  that it doesn't take a genius to figure out. What's interesting for me is finding out the connection of the ad/endorser, as in the case of Tiger Woods, and the company they represent.

I must say that the company that hired Woods made the right choice. What can I do, he's my favorite golfer.
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