About FootJoy
FootJoy traces its history back to 1857, when it opened as Burt and Packard Shoe Company. By 1945, its shoes were the most popular on the PGA Tour. Today, FootJoy and golf manufacturers Cobra and Titleist are the flagship brands of the Acushnet Company.
DryJoy Shoes in MyJoy Collection
Within FootJoy's range of products, DryJoy refers to a line of golf shoes that have been specially treated for moisture resistance, and MyJoy refers to FootJoy golf shoes that are ordered in custom colors and with personalized logos and monograms. As of 2009, FootJoy offers five types of DryJoy shoes that can be customized as MyJoy: Men's DryJoy Tech, Men's DryJoy Traditional, Men's DryJoy Spikeless, Women's DryJoy and Women's DryJoy Spikeless. 2009 prices for these shoes range from $140 to $185.
MyJoy Customization Options
All FootJoy MyJoy golf shoes can be ordered with customized color schemes from FootJoy's list of options. Buyers can specify a base color, the color of the "saddle" leather on the sides, the color of the accent stripes and the color of the laces. Icons can also be printed on the sides of each shoe, but these must also be chosen from a provided list. As of 2009, the icon selection consists of flags from around the world, NFL team logos, MLB team logos, college sports team logos and a few generic symbols. Each shoe can also be individually monogrammed with a name or phrase.
DryJoy Characteristics
One of the main features of DryJoy golf shoes is its trademarked ECL (Extreme Comfort Leather) System, which provides flexibility in a membrane-free, waterproof leather construction. As of 2009, all DryJoy shoes come with a two-year waterproofing warranty. The shoes feature leather linings and resilient ethyl vinyl acetate midsoles. With the exception of the Spikeless models, DryJoy shoes are equipped with Pulsar cleats from golf cleat manufacturer Softspikes.
Ordering Custom MyJoys
MyJoys Custom DryJoys can be ordered online from the FootJoy website. Using an interactive Web-based order form, shoppers can specify their desired colors, icons and monograms. Because all MyJoys shoes are entirely customized, pairs can also be ordered with shoes of different sizes or widths to accommodate golfers with unique golf shoe needs.
About The Author
Josh Baum is a freelance writer with extensive experience in advertising and public relations. A graduate of the University of Missouri - Columbia School of Journalism, Baum writes targeted, optimized Web copy, print advertisements and broadcast scripts for advertising agencies, publishers and Web developers throughout the United States and Canada. He lives and works in Chicago, ll.
