Anti-spin design
The E6+ is engineered to prevent the excessive spin that produces hooks, slices and often lost golf balls. Bridgestone's "anti-spin" cover will forgive swing errors, while the ball's "extra-velocity" inner cover does not sacrifice speed for control. The result is longer and straighter shots off the tee or fairway.
Technology
With a low compression surlyn outer cover dotted with 330 dimples, the E6+ offers a very soft feel off drivers and long irons. On greens, golfers who tend to overshoot the cup will benefit from the ball's soft feel, too, as it needs a bit more bump to get there.
Add yards to your game
Most players find that the E6+ adds yards to their game, either in the air or after the shot lands. With increased accuracy comes increased distance--the ball tends to roll long after dropping onto the fairway.
Get fitted
If you're not sure if the E6+ is the ball for you, Bridgestone Golf offers fitting options. You can answer a few short questions on their website to get custom fitted to this or another ball in the Bridgestone golf ball lineup.
Price
Expect to pay around $25 for a dozen new E6+ balls as of September 2009. They are available through many online shops such as Amazon.com and brick-and-mortar stores including Dick's Sporting Goods.